Our Craft

Ada Diamonds was created to make fine jewelry feel personal again.

Luxury, to us, isn’t about a label. It’s about people, process, and precision. Over time, much of the industry shifted toward shortcuts like outsourced manufacturing and mass-produced settings. But fine jewelry was never meant to be made that way.

That’s why we own our entire production process end to end. When every stage of creation lives under one roof, quality becomes consistent, collaboration becomes effortless, and nothing is left to chance.

At Ada Diamonds, each piece is made the way it was meant to be made — designed around the diamond it holds, built to last, and created with full transparency at every step.

Always In-House

In our New York flagship, design and production happen shoulder to shoulder. Jewelers, CAD designers, setters, and polishers collaborate in real time, perfecting every piece by hand.

And because every part of the process happens in the same room, collaboration becomes second nature and the results speak for themselves: settings designed for a single stone, not an approximation; proportions tailored to the wearer; and craftsmanship that simply can’t be replicated through mass production.

Our Legacy

Ada Diamonds is part of the Sasha Primak family of brands, uniting nearly 50 years of fine-jewelry mastery with a modern approach to transparency and design.

This heritage is more than history, it shapes every piece we make. From the trained eye that understands balance and proportion to the artisans whose decades at the bench inform every decision, the standards never bend, no matter how small the detail.

Our Commitment

At Ada Diamonds, our commitment is simple: exceptional quality, always.

Every Ada Diamonds piece passes through multiple rounds of inspection by specialists who check for alignment, symmetry, durability, polish, and the integrity of every setting. Nothing leaves our hands until it’s exactly as it should be.