Inside the Selection Process

What we look for, shown through real comparisons.

What Makes a Diamond Pass or Fail?

We check for the following:

  • Make and light performance (patterning, shadows, overall sparkle, arrows, culet reflection, etc.)
  • Light leakage and empty facets
  • Accurate 4 C’s grades
  • Unnatural color tones of brown, gray, and blue
  • Phosphorescence (an orange glow in an HPHT stone after exposure to UV light)
  • Crystal material (blurriness, lifelessness)

    Each of these characteristics exists on a scale of good to bad and is not assessed as a binary. We have the absolute highest standards in the industry and only offer the best of the market. Follow us on instagram to see our diamond qc process in action.

Examples From Our Diamond Team

Make and Light Performance

Both are GIA-certified Excellent cut Left: large culet causing light leakage and reduced sparkle. Right: well-cut with strong brilliance.

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Unnatural Color Tones

Both diamonds are GIA-certified CVD. Left: brown-gray tone from rushed growth. Right: carefully grown and selected for brilliance.

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Phosphorescence

Oval with Phosphorescence

Quality makes all the difference.

Lab diamond quality may vary but the best lab diamonds are extraordinary.

With the right selection, you’re choosing a diamond that’s not only beautiful, but built to stand alongside the highest standards in fine jewelry.

See the difference and choose with confidence.

Your diamond isn’t pulled from a virtual listing. It’s physically reviewed and approved before it’s ever listed so every option you see has already met a higher standard.