---
title: "Press"
description: "From Forbes to Netflix, Ada Diamonds is redefining luxury with premium lab grown diamond and a mission to disrupt the $80B mined diamond industry."
canonical: "https://www.adadiamonds.com/press"
last-updated: "2023-06-01"
---

# Press

> From Forbes to Netflix, Ada Diamonds is redefining luxury with premium lab grown diamond and a mission to disrupt the $80B mined diamond industry.

## Ada In the Press

Interested in featuring Ada Diamonds or interviewing a member of our team?

**Get in Touch**

```html
<div class="container max-w-8xl mx-auto px-0 md:px-4">
<div class="border-b border-[#cacaca] md:border-0">
   <div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 md:gap-5 items-stretch">
      <!-- Forbes -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://res.cloudinary.com/ada-diamonds-v1/image/upload/v1776713920/stray-monkey-logo_nirffs.svg" alt="Stray Monkey" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">Why Lab Diamonds are the New Standard for Engagement Rings</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="https://straymonkey.com/articles/essentials-how-to-choose-an-engagement-ring" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
               <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Read
            </a>
         </div>
      </div>

      <!-- The Washington Post #1 -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://content.adadiamonds.com/image/upload/v1776106004/the-washington-post-logo-black-and-white_1_bgwkgw.png" alt="The Washington Post" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">Diamonds Made in a Lab: A Girl's Best Friend?</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="http://www.wsj.com/video/diamonds-grown-in-a-lab-just-like-the-real-thing/94F359FB-A034-4739-841D-2F23D2767D4C.html" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
               <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Watch
            </a>
         </div>
      </div>

      <!-- Fortune -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://content.adadiamonds.com/image/upload/v1776105305/Fortune_logo_1_vueiex.png" alt="Fortune" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">Man-Made Diamonds are Now Better Than Mined. Here's Why.</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="http://fortune.com/2016/09/22/manmade-diamonds-mined/" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
             <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Read
            </a>
         </div>
      </div>

      <!-- Entrepreneur -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://content.adadiamonds.com/image/upload/v1776105305/1413842503-entrepreneur-logo_1_sjbzn3.png" alt="Entrepreneur" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">For This Entrepreneur Couple, Some Days Are Diamonds...</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="https://www.entrepreneur.com/article/292565" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
               <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Read
            </a>
         </div>
      </div>

      <!-- CNBC -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://content.adadiamonds.com/image/upload/v1776105305/cnbc-logo_wxyfp2.png" alt="CNBC" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">This start-up is selling lab-grown diamond rings at a 30% discount</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="https://www.cnbc.com/2018/06/04/ada-diamonds-sells-lab-grown-diamonds-and-jewelers-cant-tell.html" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
               <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Watch
            </a>
         </div>
      </div>

      <!-- The Washington Post #2 -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://content.adadiamonds.com/image/upload/v1776106004/the-washington-post-logo-black-and-white_1_bgwkgw.png" alt="The Washington Post" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">How 'seeds' and super-hot gas could take down an $80 billion industry</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="https://www.washingtonpost.com/business/these-diamonds-are-forever--even-if-he-is-only-mr-right-now/2017/07/21/3142bf32-657e-11e7-a1d7-9a32c91c6f40_story.html?utm_term=.9e306b6f6fdf" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
               <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Watch
            </a>
         </div>
      </div>

      <!-- Fox Business -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://content.adadiamonds.com/image/upload/v1776105305/fox-logo_x5rxxf.png" alt="Fox Business" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">Will man-made diamonds sparkle as brightly for consumers?</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="http://video.foxbusiness.com/v/5266120008001/?#sp=show-clips" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
               <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Watch
            </a>
         </div>
      </div>

      <!-- CNN -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://content.adadiamonds.com/image/upload/v1776105304/cnn-logo-black-transparent_1_dacuwn.png" alt="CNN" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">Founders want lab-grown gems to go mainstream</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="https://www.cnn.com/videos/cnnmoney/2018/05/10/lab-grown-diamonds-ada-rachel-crane-jewelry-luxury-cnnmoney-orig.cnnmoney" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
               <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Watch
            </a>
         </div>
      </div>

      <!-- Netflix -->
      <div class="bg-white border-t border-[#cacaca] md:border px-7.5 py-6.25 md:pt-10 md:pb-6.25 md:px-6.25 flex flex-col gap-5 md:gap-6.25">
         <div class="flex flex-col gap-5 md:gap-7.5">
            <div class="flex gap-0.5 h-8 items-center">
               <img src="https://content.adadiamonds.com/image/upload/v1776105305/netflix-2-logo-black-and-white_1_h26vxm.png" alt="Netflix" class="h-full w-auto object-contain object-left">
            </div>
            <div class="flex flex-col gap-2.5">
               <blockquote class="font-serif text-[18px] leading-[21px] md:text-[25px] md:leading-normal tracking-[-0.5px] text-brand-text-dark" style="font-weight: 332;">CEO Jason Payne featured in Netflix's Explained Season 2 finale "Diamonds"</blockquote>
            </div>
         </div>
         <div class="mt-auto flex flex-col gap-5 md:gap-7.5">
            <a href="https://www.netflix.com/title/80216752" target="_blank" rel="noopener noreferrer" class="inline-flex items-start text-[13px] md:text-[16px] leading-normal uppercase underline text-brand-text-dark hover:text-brand-text-dark/70 transition-colors">
               <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 -3 25 25" fill="none" class="w-5 h-5 md:w-6 md:h-6 shrink-0" aria-hidden="true">
                  <path d="M16.5757 13.1211L16.5749 3.12189M16.5749 3.12189L6.57565 3.12113M16.5749 3.12189L7.38254 12.3142" stroke="currentColor"></path>
                  <path d="M2.87549 2.87109V17.1211H17.1255" stroke="currentColor"></path>
               </svg>
               Watch
            </a>
         </div>
      </div>

   </div>
</div>
</div>
```

#### Ada's Diamond Concierge program delivers white glove service in a digital era. We would be honored to be part of your love story.

**Book a Consultation**

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---
Canonical URL: <https://www.adadiamonds.com/press>