The latest 2018 guidelines for lab created diamonds states the following: “The record indicates many consumers mistakenly believe “synthetic” means an artificial product such as cubic zirconia, which lacks a diamond’s optical, physical, and chemical properties. Given the likelihood of consumer confusion, the final Guides do not include “synthetic” among the examples of terms that marketers may non-deceptively use to qualify claims about man-made diamonds, thus eliminating the contradiction. If a marketer uses “synthetic” to imply that a competitor’s lab-grown diamond is not an actual diamond, however, this would be deceptive.”
Hence, when you see the word “synthetic” used by a a mined diamond company with the intention to disparage lab diamonds, they are likely in violation of federal rules.