All diamonds, lab grown and mined, are priced at wholesale and retail based on an internationally accepted pricing system known as the Rapaport pricing method. Rapaport pricing is similar to “MSRP.” This system prices diamonds based on their 4Cs, whether they are lab grown or mined. Wholesale, retail, and resale prices are determined based on a discount percentage of the Rapaport price, regardless of the origin of the diamonds.