Where craftsmanship and care live under one roof.
A new kind of home for fine lab diamond jewelry.

A new kind of home for fine lab diamond jewelry.
OUR MISSION
Ada Diamonds began with a core belief that lab grown diamonds deserve a true luxury experience.
We believe innovation should never come at the expense of quality and you shouldn’t have to choose between lab diamonds and the rigor, taste, and care traditionally reserved for the world’s finest natural stones.
Our mission is to unite those worlds, offering lab grown diamond jewelry elevated by expert-led curation and the highest-level of craftsmanship.
From day one, we built Ada around in-house curation. We inspect every diamond ourselves, not by a certificate or online video, but by how it performs and looks in real life. We learned that not all lab diamonds are created equal, so only a small fraction earn a place in our collection.
By choosing lab diamonds and crafting every piece in-house, we offer complete transparency at every stage.
We’ve built a home for fine jewelry where high-jewelry standards meet lab grown diamond innovation, and where the way jewelry is made truly matches the meaning it holds.

A Deeper Look
Ada Diamonds was founded in 2015 to reimagine lab diamond jewelry not as an alternative, but as the future of high jewelry.
Our original co-founders were among the first to closely study lab grown diamonds at scale, examining how the rapid surge in lab grown diamond production has directly impacted beauty and overall quality. Their influence shaped the trajectory of the industry itself, leading them to present and teach a lecture on quality at GIA.
Ada Diamond is part of the Sasha Primak family of brands, uniting our lab diamond expertise with more than 50 years of uncompromising craftsmanship. Sasha Primak is renowned for creating pieces for many of the world’s most respected luxury houses and that same expertise shapes every Ada Diamonds piece.
Every diamond is hand selected, every design is made to order, and every piece is created by a team that knows their materials and their craft, by heart. Whether you meet us in New York or online, you’ll be guided the entire way by a team who knows you by name and is determined to help you find or create a piece that feels like the one.

The Craft
Inside our New York flagship, design and production unfold in the same space. Designers and jewelers work in quiet rhythm to refine every detail, bringing each piece to life with precision. It’s not the fastest way to make jewelry, but it’s the right way. And for us, doing things the right way isn't the exception. It's the standard.

The Experience
At Ada Diamonds, you’ll be guided by a jeweler-led concierge team of experts who work directly with our workshop and have access to our gemologists, designers, and bench jewelers. They’ll be your advocates through every decision, translating your vision with clarity and confidence from start to finish.

The Diamonds
We quickly learned that a grading certificate doesn’t tell the whole story. Two stones with identical specifications can look nothing alike in real life. So we trusted something more reliable: a jeweler’s trained eye, inspecting every stone ourselves and keeping only the few that met our standards. Ada stands alone in offering our client only those diamonds deemed worthy to purchase for our inventory.
Whether you meet us in New York or online, you’ll be guided by a team focused on every detail, simply because we want you to love it.