Jewelry the way it's meant to be
Ada is where heritage craftsmanship meets modern innovation
Who We Are
Ada Diamonds is the world's first luxury lab diamond jeweler. We're a team of lab diamond and jewelry experts who get genuinely excited about your story. We take our craft seriously: we're perfectionists with incredibly high standards about what we deliver to our clients. But, we also believe that creating something beautiful should feel joyful, not stressful.
We're here to help you navigate the world of lab diamonds and custom jewelry with warmth and expertise. We want you to feel confident about your choices, to understand exactly what you're getting and why it matters. Because when you're investing in something meant to last forever, you deserve people who actually care about quality, not just making a sale.
Our Story
In 2025, after 10 years of bringing innovation and a passion for high standards to the lab diamond industy, Ada joined the Sasha Primak family, bringing together over 50 years of uncompromising craftsmanship with our pioneering approach to transparency and personalization. Sasha Primak has created jewelry for some of the world's most recognizable luxury brands, and now that same expertise and attention to detail is behind every Ada piece.
This partnership transforms us into a modern fine jewelry house that makes some of life's most important purchases feel effortless and fun. While the jewelry industry has long been intimidating, impersonal, and full of smoke and mirrors, we believe it's overdue for a reinvention. Our approach is grounded in transparency, integrity, and the kind of expert craftsmanship that creates jewelry the way it's meant to be.
OUR NAMESAKE
Ada Diamonds is Named in Honor of Lady Ada Lovelace
We are named in honor of August Ada King, Countess of Lovelace, an audacious and brilliant 19th century mathematician, mother, musician, socialite, and computer scientist who was affectionately known as the Enchantress of Numbers. Lady Lovelace was a preeminent scholar in London, who regularly collaborated with and challenged other luminaries such at Charles Babbage, Michael Faraday, Charles Dickens, and Charles Darwin.
She is widely credited as the world's first computer programmer for her work to calculate Fibonacci Numbers on Babbage's Analytical Engine. In Babbage's computer, Ada saw the future. She saw the potential to not only improve mathematics and manufacturing, but to also create art, music, and advanced symbolic logic with the revolutionary technology.
Ada Diamonds is honored to have such a powerful scholar, mother, and visionary as our namesake. Her vision of "poetic science" inspires us to create pure science, pure diamonds, and pure poetry every day. We are proud to support initiatives in her honor to advance computing and women in STEM such as the Lovelace Medal and Ada Lovelace Day as part of our Sixth Element Program.
